Love it or hate it, legal award season is right around the corner. Whether you’re part of a large team […]
Effective business development means increasing your visibility among prospective clients. Whether that involves a visit to a head office, ensuring […]
Around 158 CE, a Numidian man named Apuleius appeared in a Roman court at Sabratha, in what is today northern […]
It’s a common maxim among digital marketers that “If you’re not online, you don’t exist.” The premise is simple: because […]
As corporate communicators, our job is to be able to break down complex ideas and connect the dots for the […]
Smart marketers know that only half of a campaign takes place in-market. The real work comes beforehand—defining your value proposition, […]
As a lawyer you’ve perfected your craft—you’re a pro at navigating complex issues and can easily manage client expectations. You’ve […]
Earned media—unpaid, media content produced by someone other than a brand, individual, or organization itself—can be a promotional powerhouse. If […]
Strong companies are built on the reputation they earn with their clients. But as the saying goes, a reputation can […]
There are many ways that lawyers can build reputational trust with potential clients—awards, lectures, and publications can all speak to […]