Strategic Analysis

With deep exeperience and extensive graduate training, my superpower is quickly making sense of complex issues and charting a clear path for optimal execution.

Research & Writing

I have over 15 years of experience writing for publication, working with top-level sources, and a verified track record of producing high-level research for general and specialized audiences.

Public Speaking

I have appeared on numerous podcasts and in mass media  outlets on behalf of several organizations and have been invited to share my informed insight on academic and popular topics on several occasions.

Hi, I’m Sarah Veale!

I Create Targeted Communications for Organizations who want to boost their audience engagement.

With over fifteen years of experience, I am a results-driven communications and marketing professional who has produced media assets for the governmental, educational, and legal sectors. I specialize in outreach strategies that raise brand awareness through effective market positioning and targeted audience engagement.

In addition to nearly a decade in journalism, I have extensive graduate training in language and communication theory and I hold a professional certificate in strategic public relations. My popular and academic work has been widely published and is frequently featured in the media.

Beyond my communications and academic credentials, I am fluent in digital marketing strategies and website development. My first-rate communication and digital production skills offer a unique advantage for those seeking effective audience engagement.

Education & Training

Master of Arts
University of Toronto

As part of an top-ten internationally ranked program, my work focused on communication in antiquity.

Bachelor of Arts (Hons.)
York University

Double-majoring in Relgious Studies and Classical Studies, I graduated summa cum laude at the top of both programs.

Associate of Arts
Moraine Valley Community College

I graduated cum laude with a liberal arts degree that focused on political science.

Strategic Public Relations
University of Toronto

This certificate integrated traditional public relations principles with the latest in digital marketing strategy.

Business and Consulting
York University

This certificate, awarded by the YGMCA, is geared towards PhD candidates pursing a career in the private sector.

Analysis of Epigraphic and Archaeological Materials
Universität Göttingen

This invitation-only certificate required thorough knowledge of ancient languages and the field’s academic literature.

Perhaps my greatest professional achievement was returning to school when I was thirty-five. Having immigrated to Canada with only an associate’s degree from a community college, I saw a university education as essential to my career advancement.

I earned my honours bachelor’s degree from York University, where I graduated summa sum laude at the top of my class with a double major in Classical Studies and Religious Studies. These were language intensive programs that required mastery of ancient Greek and Latin.

Following my undergraduate studies, I completed a Master of Arts degree from the University of Toronto’s Department for the Study of Religion. My master’s thesis, which relied on primary source materials in ancient Greek and Latin, employed Niklas Luhmann’s systems theory as a theoretical framework for examining polyvalent displays of identity in the public sphere.

In addition to my formal degrees, I have completed PhD coursework at York University’s Department of History and have undertaken advanced training in Germany. I also hold a certificate in Business and Consulting from York University and a certificate in Strategic Public Relations from the University of Toronto.

My comprehensive academic and professional education informs my approach to creating effective outreach strategies.

Organizations I’ve Worked With…

Major Arts Organization

As part of a Capital Campaign Team focused on an urban revitalization project, I executed communications designed to maximize funding opportunities.

Global Law Firm

I project managed and authored a wide variety of public-facing communications assets for a multi-national law firm, including practice area descriptions, firm member profiles, webinar scripts, and social media copy.

Major Canadian Universities

I’ve managed departmental websites, authored public-facing communications for award-winning departments, and produced outreach campaigns for a number of academic initiatives.

Boutique Law Firm

I designed and managed all aspects of a boutique law firm’s digital profile and outreach, including digtal asset creation, website and social media management, and SEO optimization.

Local & National Publications

As a journalist, I authored hundreds of articles and numerous cover stories for a variety of weekly newspapers in southern Ontario as well as national print publications.

Community Organizations

As part of my commitment to community leadership, I have produced several websites for local advocacy groups and  have represented community organizations in the media.

Let’s Connect on Instagram!

I am obsessed with typography, street art, and colourful graffiti. If that sounds like your thing, go on and give my Instragram a look!

Conference Presentations
Media Appearances