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Love it or hate it, legal award season is right around the corner. Whether you’re part of a large team […]
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Smart marketers know that only half of a campaign takes place in-market. The real work comes beforehand—defining your value proposition, […]
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Most lawyers would rather process paperwork than be considered among the ranks of personal injury lawyers. The latter certainly has […]
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We all know strong marketing when we see it—a snappy tag line, the creative rethinking of brand attributes, an irresistible […]