Digital Marketing

I’ve been in the digital marketing space for over fifteen years! During this time I’ve built and managed over thirty blogs, newsletters, and websites. In terms of skill set, I am experienced in various content management tools, digital imaging, and advanced SEO techniques. I have formal training in website development, graphic design, and desktop publishing.

In addition to producing digital content for organizations, such as the University of Toronto, and managing blogs for major corporations, I have spearheaded the development of digital and social media initiatives for several academic and governmental organizations. On this page, you will find a sample of my work.

I’ve been in the digital marketing space for over fifteen years! During this time I’ve built and managed over thirty blogs, newsletters, and websites. In terms of skill set, I am experienced in various content management tools, digital imaging, and advanced SEO techniques. I have formal training in website development, graphic design, and desktop publishing.

In addition to producing digital content for organizations, such as the University of Toronto, and managing blogs for major corporations, I have spearheaded the development of digital and social media initiatives for several academic and governmental organizations. On this page, you will find a sample of my work.

Professional Projects

I have provided a variety of digital marketing services for numerous organizations in the legal and academic sectors. This work included original graphic design to align digital verticals, the management and maintenance of websites and blogs, and content development for website and social media channels.

Boutique Law Firm (2021)

I provided this boutique law firm with website management (including site maintenance, graphic design, and copy writing), the development of social media and digital marketing assets (such as brochures), and the implementation of a digital outreach strategy. Efforts to professionalize the firm’s online presence resulted in an uptick in online engagement as well an an increase in business inquiries.

Example Work Available Upon Request

Global Law Firm (2021)

This global law firm required the management of multiple practice-area blogs, the production of client-facing digital assets (e.g. proposals, client guides, email “Insights”), and the authoring of a variety of digital content, including practice area descriptions and lawyer profiles. By optimizing posting for audience engagement and proactively managing complex projects, I was able to bring in time-sensitive work on deadline and increase blog views significantly.

Network for the Study of Esotericism in Antiquity (2012–2019)

This international academic organization required full-cycle digital management. This included developing the organization’s website from scratch, online content development and curation, and social media management. In addition to being an important resource for scholars of antiquity, the website was foundational in establishing the organization as one of the leading voices in its field.

University of Toronto Art Museum (2016)

I authored a digital catalogue entry for an 18th century icon in the Art Museum’s Malcove Collection. In addition, I authored long-form research which was used to support the documentation and presentation of objects for a traveling exhibition (Art Gallery of Alberta).

York Christian Apocrypha Symposium (2012)

This York University-affiliated academic organization required a promotional website for its conference series. In addition to building the website, I authored website content and outreach materials for the event.

University of Toronto Department of Chemistry (2010)

University of Toronto’s Department of Chemistry is one of the highest ranked chemistry departments in the world. Here, I updated our website using Drupal CMS and produced a variety of digital content and graphics for inclusion on the website. I also proofread our departmental magazine, Distillations.

Academic & Community Projects

I have built several websites and blogs during my academic career. In addition to my contributions to the academic community, I have also built and managed websites for several community organizations, helping them to connect with their audiences and raise awareness of local initiatives.

Video Production: Persuasive Writing & Rhetoric (2020)

This short video is intended to demonstrate my video production and presentation skills. In it, I offer three techniques for elevating your communications.

Res Communicandae (2020)

Res Communicandae was a non-partisan blog about political communications created to fulfill a Digital Marketing course requirement in the Strategic Public Relations certificate at the University of Toronto. This website featured orignal blog content, content curation, and a social media component.

Invocatio (2011–2017)

Invocatio was a personal blog which included original scholarly content, news announcements, and a curated weekly news round-up. Written with a “cheeky” tone, its goal was to make dense academic concepts fun and accessible. Invocatio was a top blog in its genre and was widely read by both academic and popular audiences, receiving frequent media attention.

Ancient Curses (2014–2016)

This website was a digital humanities project that provided resources to scholars of religion in antiquity. It included original graphic design, bespoke CMS modifications, and “fun features” such as a randomized curse on each page.

Mulock Avenue Residents Association (2009)

I built and maintained the blog for this community group located in Toronto’s Junction neighbourhood. In addition to acting as a media and community spokesperson for the association, I authored blog content and managed community outreach. Because of the organization’s website, the group was frequently featured on local blogs and key issues received local media attention.

Hamilton Cycling Committee (2006)

The Hamilton Cycling Committee is a municipal committee in Hamilton, Ontario. Its mandate is to advise the city on cycling-related infrastructure projects and promote the advantages of commuter and leisure cycling in Hamilton. This website acted as a resource for the public on cycling in the city and a funnel for cycling-related tourism.